Say back what you heard: the couple's plans for the day, or the venue's opening date and the channels it must feed. In both live examples, the brief comes before any price.
Explore the template
A wedding proposal maps the day, the coverage and the gallery. A commercial proposal maps the shot list and the content library the client will publish. Scoping a commercial shoot? Use our free scope of work template.
Explore the template
Two collections or two packages side by side, one recommended, with the deposit and the usage terms written down. The client books or approves on the same page.
Explore the templateEverything between proposal sent and deal won, connected.
Restate the plans or the business goal in the client's words. The wedding example starts from the couple's dinner outdoors; the Casa Nera example lists five channels to feed and an opening date.
Explain how you work before you show prices: documentary first and gentle direction for a wedding, three creative principles for a commercial brand. Then a short selection of relevant work.
Say what the client receives in numbers: 600+ photographs, 10 hours and a 48-hour preview for the wedding; 100 photographs and 20 vertical clips across five categories for the restaurant.
Map the day or the production rhythm, then split the responsibilities between you, the client and third parties such as the planner, the venue or the kitchen team.
Couples need a private gallery and printing rights. Commercial clients need the channels, duration, territory, paid usage and ownership. Write them before the price, not after delivery.
Two collections or two packages, one recommended. In the examples: €2,900 or €4,900 with a 30% deposit, and €3,200 or €6,400 with 50% to book the dates.
Price what the client is buying: hours of coverage and edited images for a wedding, shoot days and assets for a commercial client. Hours alone invite a comparison on the wrong thing.
Travel beyond your area, food styling, extra half-days or rush delivery are where photography budgets get argued. List them, with a price where you can. More in our guide on how to write a scope of work.
Say where the images can be used and for how long, what happens if the date moves, and how changes to the brief are quoted. Both examples answer these inside the proposal.
The brief in the client's words, your approach and selected work, what is covered or produced, the timeline, who covers what, the usage terms, two options and the deposit. Both live examples above follow that order.
A wedding proposal sells trust in one day: approach, recent weddings, the timeline and collections. A commercial proposal sells a usable library: channels, a shot list, the production rhythm, usage rights and packages.
Price coverage and output rather than hours, and present two complete options with one recommended. A deposit of 30% to 50% at signing is common, with the balance before the wedding or before final delivery.
The channels covered, for how long and where, whether paid advertising is included, and who keeps the copyright. The Casa Nera example lists each one before the approval.
A live proposal shows your photographs at full size, lets the client compare the two options and book on the same page. For a commercial scope, you can start from our scope of work template.
No. Both proposals are examples built to show the format. The photographer, studio, couple and venue are illustrative, and nothing on this page is presented as a real testimonial or result.
A proposal template for film, content production and campaign-led projects. Present the creative intent, scope and deliverables, then let the client approve and sign.
A proposal template for campaign graphic design, illustration, print and digital assets. Lay out the scope, the deliverables and two packages in one place.
A proposal template for brand identity, creative direction and digital experience projects. Frame the strategy, the scope and the investment so the decision feels easy.
Create a proposal your buyer can review, decide on, sign and pay, without stitching the close together across separate tools.
