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Create a proposal your buyer can review, decide on, sign and pay, without stitching the close together across separate tools.
A PPC proposal has to show a client how their budget will be handled: what gets audited, how tracking is checked, how decisions are made, and what the management fee covers.
This is a practical example for media buyers, PPC freelancers, paid acquisition consultants and performance marketing agencies running Google Ads and Meta: audit, tracking, scope, testing, decision rules, risks, rhythm, fees and terms.
Below: a complete live example built in Pegasy, then each section explained, how to keep media spend separate from fees, and a checklist for your own proposal.
Paid Media Growth System is a full example for media buyers, PPC freelancers, paid acquisition consultants and performance marketing agencies: a 12-week proposal for Meta and Google, sent as a web page the client can read, compare and accept. Fifteen sections, two monthly options, one recommended. It is an example proposal created to show the structure: Halcrest Media is a fictional agency, and no client relationship, spend or result is claimed.
When you are ready to send your own, you can create a proposal with Pegasy.
A client hiring a media buyer is handing over budget. Before the fee, they need to understand how that budget will be handled.
"Google Ads management" describes a task. A stronger PPC proposal names the problems the system has to solve. The example names four.
The recommendation follows from them: one acquisition system across measurement, campaign architecture, and creative and budget iteration. Track clearly, test deliberately, scale selectively.
Not included in the example: media spend (paid directly by the client), creative production, landing page development and store changes. For the scope section itself, use the scope of work template.
Label any budget figure as illustrative or planned. A number that looks like past spend or a past result invites the client to read it as a promise.
The example lists six tools, each with who owns the account.
This is the agency's own workflow, not a Pegasy integration. The proposal only needs to say which tools the work runs on and who keeps the accounts.
The order matters: budget grows only after measurement holds. That is a commitment about method, which the client can hold you to, rather than a forecast.
Performance work is a series of judgment calls. The example writes the rules down before the engagement starts.
Naming risks shows the client you have thought about what could go wrong, and who handles it. It adds clarity without guaranteeing anything.
A retainer should not feel like a black box. The example sets a weekly rhythm, so the client knows when decisions are made.
The first two weeks are planned too: account access, a tracking audit, a historical performance review, a creative audit and baseline reporting in week one, then the campaign architecture, the testing roadmap, the budget framework, tracking corrections and the first launch in week two.
Media spend is separate from the agency fee and paid directly by the client to the platforms. The example uses flat monthly fees, not a percentage of spend. These figures belong to a fictional agency and are not market benchmarks.
Terms written next to the price prevent the conversations that otherwise happen after the first invoice. The example states them in one place.
The audit, the tracking checks, the platforms, the scope by workstream, the testing cadence, how optimization decisions are made, the reporting rhythm, who pays the media spend, the fee options and the terms.
Usually not. Media spend is paid directly by the client to the platforms, and the management fee is separate. Say so in the pricing and again in the commercial terms.
Common structures are a flat monthly fee, a percentage of spend, or a mix of both. The example uses two flat monthly options with a 3-month initial commitment, so the fee does not move with the budget.
No proposal controls the market, the offer or the client's capacity. Commit to the work, the testing rhythm and the reporting instead, and say plainly that performance is not guaranteed.
Account structure, audience and keyword strategy, campaign creation, budget and bid adjustments, ad and creative testing, conversion tracking checks and regular reporting. Write each one into the scope.
Say what is reported, how often and which decision each report feeds. In the example, a written report every Friday ends with the decisions for the following week.
No. The proposal is an example created to show the structure. The agency, the client relationship and every figure in it are illustrative, and no spend, result or testimonial is claimed.
Use this structure for your next PPC or paid media proposal. When you are ready to send it, build it in Pegasy as a live page your client can read, compare and accept. For a broader retainer across strategy, content and lifecycle, see the marketing proposal template.
Create a proposal with PegasyAbout Pegasy
Pegasy is a proposal and closing platform for modern service businesses. Create interactive proposals, structure offers and give buyers one clear place to review, decide, sign and pay.
Create a proposal your buyer can review, decide on, sign and pay, without stitching the close together across separate tools.